I enjoy that Coke has embraced, at least for public relations purposes, an ethic that is contrary to some current cultural trends. I additionally enjoy the fact that, by creating a parody of a video game wherein the player's goal is to role-play a bad guy as bad as he can be, Coke has expressed their ethic by directly confronting another company that has embraced the opposite ethic.
But who wants to be a bad guy anyway? What is the mindset behind this desire? On the other side of the equation, what is the mindset to which Coke's commercial appeals? Are we, as a culture, reaching the saturation point for violence, promiscuity, and pride? Can we offer an alternative? In fact, do we not have with the Gospel the only solution?