I enjoy that Coke has embraced, at least for public relations purposes, an ethic that is contrary to some current cultural trends. I additionally enjoy the fact that, by creating a parody of a video game wherein the player's goal is to role-play a bad guy as bad as he can be, Coke has expressed their ethic by directly confronting another company that has embraced the opposite ethic.
But who wants to be a bad guy anyway? What is the mindset behind this desire? On the other side of the equation, what is the mindset to which Coke's commercial appeals? Are we, as a culture, reaching the saturation point for violence, promiscuity, and pride? Can we offer an alternative? In fact, do we not have with the Gospel the only solution?
2 comments:
Great questions! I loved this commercial too. It is funny that coke is bold enough to contend that we should change society and that it has a product that could very well do it, even though the commercial is probably intended to be a satirical hyperbole. But you are right, brother. In the gospel, we have to solution! What should we do, then?
Mark,
I got the book in today that I ordered for you.
Also, there is a movie coming out on April 18, documentary hosted by Ben Stein, (I'm sure you are already aware of this), called "Expelled".
Its about the anti-science persecution by the intellegentsia against scientists who favor Intellegent Design.
Should be interesting.
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